Sendrasa Heights, Eirin, Qranth

In the world of Qranthi fashion, where legacy houses often move with deliberate elegance, Sinta arrived like a spark.

Founded in 2009 by designers Sylvia Stellano and André Michaels, Sinta began not with a runway show or a prestigious boutique, but online. What started as a digital fashion experiment between two former La Belle employees quickly transformed into one of the most influential contemporary labels in Qranth.

Sinta’s philosophy is simple: fashion should move with the world, not behind it.

Flagship Boutique in Sendrasa Heights

Cultural Influence

Within just a decade, Sinta established itself as one of Qranth’s most recognizable contemporary fashion houses. Its success demonstrated the growing influence of digital-first fashion brands in an industry traditionally dominated by heritage institutions.

Fashion commentators frequently describe Sinta as the bridge between classical luxury and modern cultural energy.

And while comparisons with La Belle are inevitable, Sylvia Stellano has famously summarized the brand’s identity in a single line during one rare interview:

“La Belle defines beauty. Sinta decides what comes next.”